Music entrepreneur, and recording artist William Dunst has officially relaunched his label, Dunst Records, as an imprint of Sony Music Entertainment, with global distribution provided by The Orchard.
Originally established in 2021, Dunst Records began as an independent label launched in partnership with Daydream Records. Over two years, it served as a platform for bold, emerging talent and genre-defying music. Following the conclusion of that partnership in 2023, Dunst took full creative control and began reshaping the label’s future.
Now, as an official Sony Music imprint, Dunst Records enters a powerful new era — combining major-label backing with a strong artistic vision. The label focuses on developing and elevating talent in pop, R&B, and hip-hop, offering a full-service approach that includes creative direction, branding, and strategic release planning.
“This is about more than just music,” said William Dunst. “It’s about building a universe around each artist — visually, emotionally, and sonically. Dunst Records is where bold voices get heard.”
With the support of Sony Music and The Orchard’s global reach, Dunst Records is poised to become a standout force in the modern music landscape — driven by culture, creativity, and community.
