Rotana Studios and Rotana Music Group, two sister companies, have announced the signing of a Memorandum of Understanding (MOU) for cooperation. The MOU aims to enhance creativity and diversity in the art and music industry. The goal is to achieve further development and growth in the world of art and media production, support creativity and artistic talents, and enhance the artistic presence of both companies on the Arab and global stage.
The agreement contributes to supporting the art and creativity sector in the Kingdom of Saudi Arabia to help achieve Vision 2030 by promoting comprehensive development and national identity, encouraging innovation and creativity, and providing a supportive environment for creators.
This MOU includes a set of objectives and principles to enhance joint efforts in media and music production, including the use of musical content, collaboration with talented artists, and sponsorship of some joint artistic productions.
Rotana Studios is dedicated to developing and delivering high-quality entertainment content that meets the aspirations of audiences throughout the Arab world. It is distinguished by a wide variety in its collection of feature and documentary films, making it one of the leading destinations for Arab cinema fans.
Meanwhile, Rotana Music Group aims to enhance distinctive auditory experiences for the audience by offering a diverse range of music content with the highest quality standards. Its well-stocked library includes recordings by top Arab artists and exclusive releases, making it a primary destination for fans of Arabic music.
In this context, HRH Princess Lamia bint Majed AlSaud, CEO of Rotana Studios, said: “This partnership represents a significant step towards strengthening our position as two leading companies in the field of artistic production. It will greatly contribute to enhancing creative interaction and delivering high-quality artistic content to the audience.”
Meanwhile, Mr. Salem AlHendi, CEO of Rotana Music Group, said: “This partnership is a significant strategic step reflecting our commitment to provide more distinguished artistic experiences for the audience. We are confident that this collaboration will open up new horizons for creativity and innovation in the field of artistic and musical production.” The agreement signing reaffirms the commitment of the two sister companies to deliver the best and strengthen the artistic and cultural presence of the region and the world, achieving more accomplishments and successes in the future.
