Next Level Apparel, a family-founded leader in premium, ethically sourced blank apparel, is rolling out a new trade show booth concept that emphasizes product engagement and hands-on interaction at two of the industry’s biggest events in early 2026. The enhanced booth experience premiered at PPAI Expo Las Vegas (January 13–15) and is scheduled again for the Impressions Expo Long Beach (January 22–24), giving attendees a chance to explore the brand’s core collections and newest developments in a retail-inspired setting.
Rather than serving as a standard trade booth backdrop, the design treats the space like a mini-retail environment, with an open 40-by-40 island layout accessible from all sides. This setup encourages visitors to move freely through the space, handle fabrics, compare fits and color stories, and engage in substantive conversations with Next Level Apparel staff — mirroring how customers interact with garments in stores.
Sustainability and long-term use were central to the booth’s build. The company used modular components and durable fixtures that can be reconfigured for future shows, reducing waste and aligning with broader industry trends toward responsible design and longevity. Interchangeable graphics also allow the display to evolve without requiring a full rebuild.
Inside the booth, apparel is organized by fabric type and use — such as Cotton, CVC, Tri-Blend, Ideal and Heavyweight Sueded — helping visitors think about product collections the way buyers do in retail settings. Wall racks, feature tables and freestanding fixtures replace traditional trade show display methods to encourage tactile exploration, from fabric weight to garment fit.
Next Level Apparel’s booth demonstrates a shift in trade show strategy, placing product experience and customer engagement at the center of marketing efforts in an evolving apparel market.
If you’d like an industry outlook on how trade show presentation trends are evolving across wholesale apparel and promotional product markets, I can include that context as well.
