Award-winning electronic artist and immersive experience creator JOY de ROSE unveils her groundbreaking album, Who Am I, a deeply personal sonic odyssey that reimagines the relationship between sound, emotion, and technology. Transitioning from a career in dermatology to the world of multimedia art, JOY de ROSE has established herself as a visionary at the forefront of immersive music.
More than just an album, Who Am I is a fully immersive multidimensional experience. Across eight intricately crafted tracks, JOY guides listeners through the emotional landscapes of her decade-long transformation. The fusion of experimental electronic textures, evocative vocals, and immersive spatial audio invites audiences to not only hear but feel the evolution of her artistry.
Pushing the Boundaries of Sound with 360 Reality Audio
At the heart of Who Am I lies the cutting-edge Sony 360 Reality Audio technology, which transforms traditional listening into a spatially dynamic experience. Every sound is meticulously designed to envelop the listener, creating a sense of movement and depth that extends far beyond stereo sound.
“Working with Sony’s immersive audio team allowed me to sculpt music in a completely new way,” says JOY de ROSE. “It’s like stepping into a living soundscape, where every note and breath takes on a new dimension.”
The album’s unconventional approach to audio storytelling has already gained major industry recognition. Who Am I was showcased at Sony’s Immersive Creator Experience in November 2024, where it captivated audiences and industry pioneers alike. Additionally, it has been considered for the 2025 Grammy Awards in the Best Immersive Audio Album category, solidifying its place as a groundbreaking work in the immersive music space.
Expanding the Vision: New Immersive Projects on the Horizon
Who Am I marks just the beginning of a larger creative vision. JOY de ROSE and her team are currently expanding the project into an immersive audiovisual installation and live performance experience. These next phases will incorporate interactive visuals, spatialized sound environments, and real-time audience engagement, offering a fully immersive artistic experience that merges music, storytelling, and cutting-edge technology.
In addition, JOY is developing a new immersive album, pushing even further into the frontiers of sound, emotion, and spatialized music. These upcoming projects promise to redefine how audiences interact with music, shifting the experience from passive listening to total immersion.
About JOY de ROSE
JOY de ROSE is an electronic artist, music producer, and immersive experience creator known for her work at the intersection of sound, technology, and digital storytelling. Her projects have been showcased at prestigious venues like Dolby Atmos Auditorium, Mass MoCA Museum, and NY Fridman Gallery, and she continues to innovate within the immersive audio space.
With Who Am I JOY invites audiences into the future of music, where technology, creativity, and emotion converge in unprecedented ways.
