In the first-ever edition of Concacaf’s women’s international competition, the 2024 W Gold Cup, thousands of soccer fans gathered at stadiums in Houston, Texas, Los Angeles, and San Diego, California. Toyota was one of the inaugural and official automotive partners of the competition, demonstrating their continued commitment to inclusivity in soccer and creating opportunities for all who are passionate about the sport.
During the halftime of the final game, Toyota extended its ongoing partnership with Boys & Girls Clubs of America by presenting a donation of $80,000. As a founding partner of the organization’s workforce readiness programs, the funds will support the organization’s ongoing work to empower youth to excel in school while leading healthy, productive lives.
“We were delighted to continue our partnership with Concacaf during the inaugural W Gold Cup as we continue engaging in programs that bring soccer to life for communities throughout the U.S. This competition highlights the rising profile of women in soccer, as a catalyst not only for growth in the sport but also for the development of the next generation of players,” commented Russ Koble, sports sponsorships senior manager, Toyota. “To have youth from local Boys & Girls Clubs present to share in this momentous occasion was an important element of our continued association with Boys & Girls Clubs of America. This helps us to ensure continued impactful experiences for all.”
Club members residing in the Houston, Los Angeles, and San Diego areas were given a chance to witness the thrilling soccer action at selected games. To cap off the exciting competition, a group of Club members and representatives from Boys & Girls Clubs of Greater San Diego attended the action-packed final game held at Snapdragon Stadium between Brazil and the United States.
“As a former collegiate soccer player who grew up playing at a local Club, I love seeing our Club kids, families and staff benefit from Toyota’s sponsorship of the inaugural 2024 Concacaf W Gold Cup,” stated Chad Hartman, National Vice President, Corporate Partnerships & Engagement, Boys & Girls Clubs of America. “We know that many girls drop of out of sports programs due to a lack of positive role models, so giving these young women the opportunity to see themselves reflected on the pitch makes a big impact today and into the future. It is with partners like Toyota that Boys & Girls Clubs of America is able to level the playing field for youth across the country.”
Fan Zone and Trophy Appearances
The attendees of the W Gold Cup were able to enjoy a variety of pre-game activities during the quarterfinals, semifinals, and final game at the Fan Zone. This interactive area was hosted by the Toyota Fútbol (Soccer) Club and catered to soccer enthusiasts of all ages. Fans could participate in games, listen to music, and view soccer-themed artwork from local artists. Additionally, attendees could see up-close the all-new 2024 Tacoma and the 2024 bz4x, Toyota’s electric vehicle. During the Fan Zone festivities, fans were able to see and take photos with the official W Gold Cup trophy.
The Concacaf W Gold Cup is the premier women’s national team competition in the region and a key part of their women’s football strategy that was launched in 2019. The goal of this strategy is to prioritize the growth of women’s football at all levels.
