Rakuten, the leading shopping platform that offers cashback and rewards, is returning to New York Fashion Week (NYFW) to help shoppers score exclusive runway items from top designers with incredible cashback savings. Rakuten is offering an exclusive pre-sale on select items from Prabal Gurung, Sergio Hudson, PatBO, and Diotima. Additionally, Rakuten has partnered with celebrity stylist Erin Walsh to curate head-to-toe designer outfits inspired by the latest trends, all with an elevated 10% cashback for a limited time.
Rakuten Member VIP Access on Designer Looks
Designers Prabal Gurung, Sergio Hudson, Patricia Bonaldi (PatBO), and Rachel Scott (Diotima) have chosen select items from their runway shows to be exclusively available for pre-sale on Rakuten. This gives Rakuten members the opportunity to get their hands on these hero pieces before they become available at other retailers. These items will be showcased during the designers’ respective NYFW shows and will be available for purchase immediately after, until February 23. Rakuten members can also shop the designers’ entire current collection and receive 10% Cash Back on their purchases from February 9 through February 23.
“Building on the excitement from last season’s partnership, Rakuten is once again meeting fashion lovers where we know they’re most captivated – New York Fashion Week,” said Vicki Wagner McRae, SVP of Brand, Creative and Communications at Rakuten. “At a time when shoppers are inspired to buy quality, investment pieces, Rakuten makes that moment even more thrilling by giving them an edge – helping them score pieces from their favorite designers before anyone else and with an incredible Cash Back deal that makes shopping a more rewarding experience.”
Celebrity Stylist Erin Walsh Curates Top Trends & Her Designer Picks
Rakuten is partnering with celebrity stylist Erin Walsh for NYFW to bring the latest runway trends to life in wearable outfits that are fun and full of personality. The outfits range from “street chic” brunch looks to “layers in white” date night ensembles. Keep an eye out for Erin’s trend reports on Rakuten’s social channels throughout NYFW.
Members can enjoy a 10% Cash Back offer on Erin’s picks and many other items from over 40 designers and retailers during Rakuten’s “Wear the Runway” shopping event, taking place from February 12-14. Participating retailers and designers include alice + olivia, Bergdorf Goodman, COS, Moda Operandi, Neiman Marcus, Shopbop, Theory, and many more.
Rakuten x Black in Fashion Council (BIFC)
As part of its partnership with the Black in Fashion Council (BIFC), Rakuten is sponsoring the Black in Fashion Council Discovery Showrooms at NYFW to support Black designers in growing and scaling their businesses.






























































