On August 28, 7-Eleven, Inc. will introduce an exclusive Anniversary Blend of Green Day’s coffee brand, Punk Bunny Coffee, at 7-Eleven, Speedway, and Stripes stores across the country for a limited time. This special collaboration celebrates the 60th anniversary of 7-Eleven pioneering the concept of freshly brewed coffee in to-go cups and the 30th anniversary of Green Day’s breakthrough album.
To mark the launch, 7-Eleven and Punk Bunny are giving fans the opportunity to win big by paying tribute to the tradition of Green Day supporters expressing their loyalty through tattoos, with a twist. On August 28 at 8:00 a.m. ET, the first 50 fans to arrive at 7-Eleven at 800 6th Ave in New York City and get a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days. The unique semi-permanent tattoo is designed by Lady Cobra, a fellow Bay Area native and tattoo artist who will be present at the event to ink some fans herself.
“This year, we celebrate the 60th anniversary of 7-Eleven as the first national retailer to offer freshly brewed coffee in to-go cups, making us the OG To-Go coffee destination,” said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages) at 7-Eleven. “What better way to celebrate than by teaming up with Punk Bunny to bring new and exclusive coffee options to our customers and offering a one-of-a-kind coffee experience?”
Punk Bunny Coffee is celebrating its anniversary with a special blend that’s perfect for starting your day. This blend features hints of citrus that awaken the senses, alongside undertones of rich stone fruit. The coffee also has a warm cocoa flavor with a gentle hint of spice, creating a multi-layered coffee experience. Additionally, Punk Bunny is introducing Fair Trade Certified coffee to 7-Eleven, with bagged blends and K-Cups of the Sound Check and Last Ride In roasts available in stores. Fans nationwide can get a limited-edition Punk Bunny-inspired refill mug at 7-Eleven and Speedway stores while supplies last.
“When we first came together as a band back in high school, the 7-Eleven in our hometown was our go-to spot,” said Billie Joe Armstrong, frontman of Green Day. “As we celebrate the anniversaries of two of our biggest albums, it’s a full circle moment to have our coffee company Punk Bunny available at 7-Eleven stores.”
Punk Bunny Coffee has collaborated with 7-Eleven’s online merch shop, 7Collection™, to create a limited-time capsule of co-branded tees, totes, and stickers. If you’re not in New York City, you can still show your fandom by checking out this special collaboration.
“As a Green Day fan myself, I am particularly excited to share this collaboration with our customers,” said Marissa Jarratt, Executive Vice President & Chief Marketing and Sustainability Officer. “The addition of Punk Bunny to the 7-Eleven coffee lineup continues our commitment to bring new, exclusive items to stores. Together with Punk Bunny, we hope to excite coffee and music fans everywhere and celebrate 60 years of our to-go coffee.”
