The 2024 Fortune Global Forum took place in New York on November 11-12, featuring Wuliangye as the Chief Partner. Embracing the theme of “The Capital of the World,” Wuliangye showcased the sophistication and unique flavors of Chinese Baijiu spirits. The brand aimed to foster dialogue and exchange among global business leaders, collaboratively working towards a more cooperative future for international enterprises.
Since its inception in 1995, the Fortune Global Forum has emerged as “the clearest and most direct window for understanding the direction of the world economy.” Alongside the Fortune 500 list, it stands as one of Fortune magazine’s key business credentials.
As part of Wuliangye’s “Global Harmony Tour” throughout the Americas, the brand brought a theme of harmony to the event, attended by prominent politicians and leading scholars. Within the Wuliangye-themed exhibition hall, products such as Wuliangye-Nine Dragons, Classic Wuliangye 10, and Panda-shaped Wuliangye displayed the brand’s diverse offerings and commitment to catering to the unique tastes of its customers. The “Wugroni” cocktail, blending the elegance of Baijiu with a touch of Western flair, further captivated attendees.
Brand representatives highlighted Wuliangye’s rich heritage, cultural significance, artisanal craftsmanship, and unwavering dedication to quality. Through these efforts, they aimed to unite people around the theme of “harmony,” sharing the narrative of Chinese Baijiu through engaging experiences.
As Wuliangye’s “Global Harmony Tour” continued in Washington, D.C., and New York, the brand embraced openness and practicality, reinforcing its position as a leading Baijiu name. Wuliangye is committed to reflecting the harmonious spirit of China while creating a platform for enhanced dialogue among global business elites, building consensus, and nurturing mutual growth. The brand aspires to promote global economic and trade exchanges, foster cultural understanding, and support peaceful global development, all through the influence of Chinese Baijiu.
