Following the iconic rum brand’s 1,000th award milestone, BACARDÍ rum is hitting “play” on summertime vibes and sun-soaked festivities in its colorful “Move Like It’s Summer” creative ad campaign. The new iteration, under the brand’s “Do What Moves You” ethos, encourages everyone to embrace their summer selves, seize the flavor of life, and soak up every ounce of sunshine this summer with BACARDÍ in hand.
Centered around summertime sips – including BACARDÍ Real Rum Canned Cocktails and cups brimming with BACARDÍ Coconut and BACARDÍ Superior rum-infused cocktails – the newfangled campaign plays up the warm-weather occasions we’ve all been waiting for. From lively block parties to carefree beach days – each vignette bursts with life as we bid farewell to the ordinary and slide into the season of spontaneity, beach lounging, and day parties that turn into night parties.
In addition to the hero 30-second ‘Move Like It’s Summer’ campaign film, the summer campaign is comprised of two 0:15 vignettes fittingly entitled ‘Beach Day,’ and ‘Block Party,’ each depicting the colorful flavors of the season with vibrant visuals that pop in each scene, exemplifying the style and swag of a BACARDÍ-fueled summer. “Que Calor” by Major Lazer and J. Balvin sets the tone in all the clips, stirring up spirited dance parties from a balmy shoreline to a bustling street corner, each complete with BACARDÍ Real Rum Canned Cocktails and tropical concoctions for all.
“BACARDÍ is all about doing what moves you, and there is no better time to adopt that mindset than summer,” says Ned Duggan, Global Senior Vice President for BACARDÍ rum. “We believe in keeping that spirit alive year-round, but it’s always exciting for BACARDÍ when summer rolls around, since that’s when people are really looking to break free of the winter funk, get out and spend time with loved ones.”