Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in Brazil this April, in partnership with its Brazil Licensee, Alpar do Brasil. The 1000-sq.-ft. flagship store is located at Morumbi Mall, in São Paulo.
Additional store openings are planned in Brazil for later this year and beyond, anticipating more than 60 stores across the country over the next five years. An e-commerce site is slated to launch this month as well.
The flagship store will house the latest men’s and women’s sportswear collection. Stylish shoppers on the Southern coast of Brazil can now enjoy one of the world’s most celebrated lifestyle brands. Shoppers will also experience the classic contemporary store design concept, with coordinated color collections and design touches that evoke the authentic connection between the U.S. Polo Assn. brand and the sport of polo. Colorful polo shirts will be the center of attention and U.S. Polo Assn.’s classic red, white and blue will be highlighted among other fall-inspired colors. The Fall Winter 2022 Collection will be showcased as well and is divided into three capsules focusing on important seasonal trends.
The store will be celebrating its official opening on Thursday, April 28, 2022. This special event will include product giveaways, polo players and influencers, with special guest appearances and much more.
U.S. Polo Assn.’s design inspiration comes from the sport of polo and its spirited tradition. Collections from U.S. Polo Assn. represent the heritage of the brand but are told in the most contemporary and stylish way. U.S. Polo Assn. is worn by players and followers of one of the most exciting sports in the world. Today, U.S. Polo Assn. is an instantly recognizable lifestyle brand with a multi-billion-dollar global footprint operating across 194 countries.
“We have been eager to expand our global brick-and-mortar strategy in Brazil,” J. Michael Prince, President & CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries, said of the launch in Brazil. “We are thrilled to partner with Alpar do Brasil, an outstanding leader in the retail industry in this country. We look forward to building and developing our partnership in the coming years with more stores and a strong digital presence.”
The iconic U.S. Polo Assn. brand is being brought to Morumbi Mall by the brand’s licensing partner, Alpar do Brasil, which partners with some of the leading sport and fashion brands in the world. “The country of Brazil is favorable to production, sales, technology, increase in jobs and productivity, both for the textile and clothing sectors,” explains Marcus Vinicius Conte, CEO of Alpar do Brasil. “It is the ideal time to partner with U.S. Polo Assn., a global leader in sport-inspired lifestyle apparel, footwear and accessories. We know that the Brazilian market will love what this partnership has to offer, both in-store and online.”
