In 2018, The British Inventors Society & The British Invention Show, (BIS Exhibition, a worldwide, exhibition based in the Barbican in London, supported by ‘BBC’, ‘The One Show’, ‘Sky News’, ‘iTV’, ‘B&Q’, ‘Savoy’ and others), awarded the finalists, Nahid & Sarah – British Inventor of The Year, International Innovator Of The Year & Design Awards. They exhibited worldwide patent-protected & design registered beauty products. They received critical acclaim from viewers of the exhibition and the judges’ board (with Chairs from ‘P&G’, ‘IPO’ & and ‘Boots UK’).
In an interview, Nahid (Princess NSO) talked about the love for creating a beauty brand that made a difference from other brands as Nahid & Sarah focused more on the patent side, which took years of research.
Princess NSO talked about her songwriting and musical influences, who include Beyonce, Mary J Blige, Mariah Carey, The Old School Divas, Becky G, and Travis Scott. She also talked about how she likes using afrobeat, Indian, Arabic, reggaeton, trap beats – basically, cultures from all around the world.”
In an Interview, $arah S.A.S talked & explained that at the age of four, she would record voice memos of herself singing pop songs such as on her family’s MacBook in her bedroom. She began learning piano at three years old and guitar in her early teens. She enjoyed taking part in choir and frequently playing instruments in assemblies. $arah S.A.S began uploading singing, piano, and dance covers onto YouTube and social media networks in 2011, reaching over 2 million views. She began writing songs aged 14 and released her first demo on Instagram aged 13. She also started performing in clubs and live music bars and venues, playing piano and singing, aged 13 in London.
$arah S.A.S’ Music is primarily rooted in mainstream pop, R&B, Reggaeton, and hip-hop. At one point, she remembers being & ‘enthralled’ by Latin music such as reggaeton, only listening to songs in Spanish and singing in Spanish. She learned Spanish in 2020. Ever since she was a kid, she was ‘in love with the piano’ inspired by John Legend and Alicia Keys’ talents. The first songs she sang and played piano to was, All of Me, and Halo, playing by ear. She also discussed enjoying rapping as she used to rap viral songs in school. She also was inspired by Shawn Mendes to play the acoustic guitar, and she recalls Rihanna’s ‘Kiss it Better’, inspiring her to play the Electric Guitar. $arah S.A.S’ influences include Rihanna, Camila Cabello, Beyonce, Prince, Drake, Nicki Minaj, The Weeknd, Bruno Mars, Kanye West, Rosalía, and Destiny’s Child.