Sadderday, a minority-owned lifestyle brand launched in 2013, has opened its first brick-and-mortar retail location & announced a set of NFT collectibles. The Brooklyn-based company has sold their Sadderday clothing online for the last nine years, steadily building a community of loyal customers & brand advocates.
“We wanted to open up a physical location because building a brand completely online is a little impersonal. Meeting people in the neighborhood and connecting with other business owners has made the brand feel even more legitimate,” said Brandon Jenkins, Sadderday founder & co-owner.
Sadderday was founded by Brandon Jenkins after recognizing that African American youth weren’t comfortable expressing their most vulnerable of emotions. As an influencer in his neighborhood of Bedford-Stuyvesant, he created Sadderday to promote mental health awareness through an authentic & accessible streetwear brand. Sadderday shirts are priced at $28, with hoodies priced at $48.
The retail store, dubbed the Sadderday Showroom, is in the vibrant neighborhood of Williamsburg, nestled at the corner of Lorimer Street & Skillman Avenue. Sadderday announced their NFT collection of dynamically generated duck characters in April, based off their most popular design to date, Sad as Duck.
“Now that we’ve got the physical presence to connect locally, we wanted to make sure we could also connect on a deeper level with our community outside of NYC. We’re 100% independent & homespun, and we want to prove that smaller brands can build successful blockchain solutions in-house,” says co-owner & full-stack developer Sebastian Stant.
The NFTs will have a mint price of 0.03 Ethereum, and will grant holders access to exclusive discounts, real-world events & online opportunities with the brand.