Tango is a leading global live streaming platform, and hosts thousands of artists who log on daily and make their living through nothing more than live streaming on the app.
The structure of the arts and cultural industry leaves working artists and performers particularly vulnerable during catastrophes. In May 2020 unemployment rates among artists grew in 27%.
Due to Tango’s simple monetization system, artists can earn for themselves. Anytime, anywhere, and without the need for a middleman or a huge following. As a result, artists from all over the world call Tango home.
One of those artists is Malisa J, a well-known star from Malaysia who, like many musicians, sadly lost her income once she was forced to stop performing.
“I lost my job during this pandemic, I couldn’t perform on stage anymore, so I went to my app store and found Tango! I think Tango is the best place for performers. I pay my bills from what I earn in the app!” says Malisa.
Recently, Malisa has become a Tango cheerleader, publishing her livestreams and inviting her friends to join her in the fun. Once Malaysia entered its 4th round of quarantine Malisa reached out to her band and convinced them to livestream with her. It was a huge success! The band has since gotten new exposure and a whole new revenue stream.
“My friend is paying his bills and helping his family with the money he makes from Tango. It’s simply a blessing for us!”
In the digital world we knew up until today monetization was only possible after getting enough followers, likes, or supporters. Essentially, everything but the quality of your content was measured when it came to evaluating your worth.