Thanks to the rapid growth and evolution of the online store, it paved the way for Retro Stage to expand its offline business — bringing the brand directly to the public in local vintage clothing stores. The offline business model consists of launching showrooms and forming partnerships with brick-and-mortar retailers who specialize in vintage-inspired clothing.
The Offline Business Development of Retro Stage
Retro Stage was created by a group of retro enthusiasts who love the style of the 1920s, ’50s, and ’60s, aiming to make beautiful vintage-inspired garments for fellow fashionistas who are also attracted to the retro style. What began as a simple passion project quickly evolved into a way to preserve these aesthetics and explore new ways of applying them to modern clothing. Since introducing the Retro Stage website to the public, over 500,000 sales have been made in nearly 200 countries, and it has gained nearly 600,000 subscribers on its official social media accounts in just a few short years.
The success of the online website inspires Retro Stage to expand the business by seeking offline opportunities. Thanks to the local team’s extensive groundwork at the start of the project, in early 2020, Retro Stage launched its first showroom in Los Angeles and officially began nurturing local partnerships by offering collaborative promotions such as seasonal sales, themed events, and influencer collaborations. Since then, the retro style movement has expanded to 15 stores in 8 states across the US. Even pop-country music artist Arizona Lindsey featured Retro Stage’s clothing in her music video I Didn’t Fit in Anyway.
The driving forces of enduring success are high-quality products and vintage inspiration. “Thanks to all of our wonderful offline partners, their warmhearted service and high-quality products shown at brick-and-mortar stores help build trust between the customers and us,” the Retro Stage team said, “and thanks to our talented designers, we will continue to keep retro styles alive and design more satisfactory vintage-style clothing for our customers.”