An Ohio entrepreneur has become the first everbowl franchise owner to pay his franchise fees entirely with Bitcoin. The California-based craft superfood franchisor recently announced that Josh Smith, who will open two stores in the Buckeye State, made his franchise fee payments in the world’s leading cryptocurrency and, as a result, became the first everbowl franchisee to take advantage of the new offering. Smith shared that the commitment to technology and long-range thinking is one of the reasons he was drawn to everbowl in the first place.
everbowl founder and CEO Jeff Fenster (@fensterjeff) said being an early Bitcoin adherent will position the company to leverage its ambitious growth strategy. “Allowing prospective franchisees to pay their franchise fees with Bitcoin gives our franchisees a measure of flexibility by allowing them to put their digital assets to work,” said Fenster.
Bitcoin acceptance is everbowl’s latest disruptive move in the quick-service restaurant space. The company recently launched two Bitcoin-based benefit plans for the corporate-level employees, including a bonus plan and a savings plan, allowing the option to collect some or all of their salaries in Bitcoin.
