The UK’s historic homes are anticipating a surge in bookings with the release of the new season of Bridgerton on Netflix. Data from Storied Collection, the world’s leading collection of privately owned historic castles and estates available for exclusive use, has shown a significant impact on reservations. Almost every property experienced a substantial increase in web traffic, inquiries, and bookings, with some properties seeing a rise of up to 300%. The Earl of Derby, owner of the historic Grade II Knowsley Hall, commented, “Whether it’s Downton Abbey, The Crown, or Bridgerton, every time one of these wonderful series is released, the phone starts ringing and the emails start pouring in.”
“It’s exciting and amazing and we marvel every time it happens. The last series of Bridgerton gave us a welcome boost post-COVID and we look forward to seeing what season three brings. My prediction is, with travel restrictions gone, and so many cultural and ancestral links to the UK, this time the U.S. will catch fire with enquiries and bookings.”
Michael Goldin, COO of Storied Collection, which offers 17 privately hired historic castles and estates across UK and Ireland, said, “The show has a phenomenal impact on the estates and families we work with. We work with Earls, Lords, Ladys and Viscounts just like in the show, and as soon as an episode airs, the “Bridgerton Bounce” begins. Viewers start to daydream mid-show, people start to wonder if there is a castle or historic home out there for their family get-together and the digital traffic rockets.
“Our analysis shows the series has a real impact on people wanting to look, find and book historic houses rich in British history and culture. We are expecting North American demand on our website alone to double as the show dominates the next few months on Netflix. It’s amazing, but history is sexy and it sells.”
The properties in the Storied Collection have had their fair share of the spotlight. For instance, Dabton House in Scotland served as a backdrop for the popular series Outlander. The House of the Northern Gate in Scotland, a favorite of Queen Elizabeth II and a younger King Charles III, was featured in The Crown. Gilmerton House in Scotland has hosted the Beckhams and Jimmy Choo, while Mapperton House in England has appeared alongside Oscar winners Gwyneth Paltrow for Emma and Robert Downey Jr. for Restoration.
To complete the Bridgerton circle, Dabton House is owned by a Duke, Knowsley Hall is owned by an Earl, Carlton Towers is owned by a Lord, Gilmerton House is owned by a Sir, and Mapperton House is owned by a Viscount. All of these properties are available for exclusive private hire for family or friend celebrations, film or magazine shoot locations, as well as corporate retreats.
