My Alarm Center (“MAC”), a leading provider in residential home security, announced today that Madeline Haurin has been appointed to the position of Senior Vice President of Marketing. She continues her reporting to Chief Financial Officer Evan Flamm out of the Philadelphia-area-based corporate headquarters.
Haurin joined My Alarm Center in November 2019 as Vice President of Marketing. In this role, she was responsible for developing and scaling the company’s marketing efforts for the full subscriber lifecycle, including media, acquisition, customer engagement, and analytics. In the last year, Haurin has re-vamped the company’s marketing organizational structure, including hiring and directing MAC’s first in-house creative team. The marketing team, under her leadership, has transformed and solidified the My Alarm Center family of brand’s digital presence, expanded and expedited customer referral programs, and developed a data-driven customer acquisition and engagement strategy. Haurin regularly collaborates across the company on operational initiatives and has a customer-focused mindset. As SVP of Marketing, Haurin will have responsibility for My Alarm Center’s ongoing brand management, advertising, and customer engagement initiatives.
Anastasia Bottos, President & COO, says, “Since joining our team, Maddie has brought an entirely fresh perspective to our marketing strategy. We have been operating at a higher level, producing more sophisticated marketing materials because of her vision and contributions. It has been a pleasure working with her, and I am excited to see our marketing output evolve under her leadership as she continues to drive this critical part of our business.”
Evan Flamm, Chief Financial Officer, added, “Maddie has demonstrated the ability to maximize returns on marketing capital while greatly enhancing the marketing collateral of the organization. She has well-positioned My Alarm Center for scalable lead generation efforts to maximize growth and profitability. We are thrilled with Maddie’s contributions to MAC since 2019, and we are excited to see her continue to shine as a member of the senior leadership team.” Before joining My Alarm Center, Haurin has led growth efforts for other direct-to-consumer businesses. Most recently, she led the media team at Connect America as Director of Media, where she led their strategic marketing initiatives and managed their annual media budget. Haurin holds a BA Degree in Communication from Marist College and lives in Philadelphia.