Ahead of Veterans Day 2021, Mitsubishi Motors North America, Inc. (MMNA) has announced a special Veterans Day Discount. When combined with its standard, year-round military discount, this now provides one of the industry’s strongest incentives: $1,000 off the purchase price of a new Mitsubishi vehicle to active-duty military and veterans through November 30.1 This discount is available, in addition to any other incentives offered at local Mitsubishi dealerships across the country. The announcement follows an inspiring finish by Team Record the Journey in the 2021 Rebelle Rally – a team backed by MMNA and veteran’s nonprofit, Record the Journey (RTJ).
“As Veterans Day remembers all those who have served or are serving in the armed forces, Mitsubishi Motors is celebrating their commitment for the entire month of November with one of the industry’s strongest purchase incentives,” said MMNA’s COO, Mark Chaffin. “Through our ‘Small Batch – Big Impact’ corporate social responsibility program, we’ve been honored to partner with veteran’s nonprofit, Record the Journey, for three years, raising the profile of the valuable work they do on behalf of military veterans. We’re proud to be able to offer these heroes even more this month, as our nation comes together to recognize those who serve our country.”
Since 2019, MMNA has partnered with RTJ – a nonprofit dedicated to helping service members successfully transition to civilian life – to compete in the grueling eight-day, 2500-km, all-women, off-road Rebelle Rally. In 2021, Selena “Mason” Converse, a retired U.S. Air Force emergency medical services technician, and Erin Mason, a retired U.S. Navy aviation structural mechanic piloted a minimally modified 2022 Outlander across the finish line. Working alongside Mason and Erin was third teammate, Sammy – Mason’s German Shepherd – a PTSD-trained service dog, who became the first canine to ever compete in the rally.
Together, they proved the resilience of the human (and canine) spirit, as well as the capability and durability of the all-new 2022 Mitsubishi Outlander.