Lucid Group has introduced its 2027 Gravity lineup, rolling out expanded standard features and a simplified trim strategy designed to enhance value, usability, and competitiveness in the luxury electric SUV segment.
The updated lineup centers on two primary trims, Touring and Grand Touring, both of which now include the DreamDrive 2 Premium advanced driver assistance system as standard equipment. Previously offered as an optional upgrade, the system now adds enhanced safety and convenience features and includes an additional key fob across all models.
The 2027 Gravity Touring, positioned as the entry point into the lineup, starts at $79,900 in the United States and continues to offer extensive customization options. Buyers can select from packages focused on comfort, performance, technology, and towing, with configurations that support up to 7 passengers.
At the top end, the Gravity Grand Touring receives a more comprehensive set of standard features, including the Comfort & Convenience and Power packages, as well as upgraded wheel options. Pricing for this trim begins at $98,900, reflecting its positioning as the flagship variant.
A key addition for 2027 is the new Prestige Package, an optional bundle designed to elevate luxury and performance. The package combines larger wheels, enhanced audio through the Surreal Sound Pro system, dynamic handling upgrades, and third-row seating, offering a fully loaded configuration for premium buyers.
Lucid emphasized that the Gravity remains central to its broader growth strategy, complementing the Lucid Air sedan and upcoming midsize models. The SUV has already gained industry recognition, including being named the 2026 World Luxury Car of the Year, signaling strong positioning within the global EV market.
By expanding standard features and simplifying purchase decisions, Lucid aims to accelerate the adoption of its first SUV while reinforcing its brand identity as a leader in high-performance luxury electric vehicles.
