Hisense, a leading brand in global consumer electronics and home appliances, is engaging football fans throughout the FIFA World Cup 2026TM with a series of interactive technology experiences at Sponsor Fan Experience (SFE) areas and FIFA Fan FestivalTM venues across tournament host cities.
For football fans, a visit to the FIFA Fan FestivalTM could begin with the thrill of stepping up for a virtual penalty shootout, followed by capturing a personalized Champion Frame moment inspired by iconic World Cup celebrations. While every fan’s journey is unique, Hisense is creating opportunities for visitors to do more than watch the tournament—they can become part of it.
At the Sponsor Fan Experience areas, fans can explore a range of football-inspired challenges powered by Hisense technologies. The “Three Colors Match-3” game on the 116-inch RGB MiniLED UXS TV invites fans to use gesture controls to match red, green, and blue icons while experiencing the capabilities of RGB MiniLED technology. The VR Penalty Kick Master experience, powered by the XR10 flagship Laser Projector, places participants in the excitement of a World Cup penalty shootout on a giant-screen display. Visitors can also test in football quizzes on a Hisense premium refrigerator with a smart screen or compete in FIFA gaming challenges. Together, these experiences demonstrate how Hisense technologies can make entertainment more immersive, interactive, and engaging.
At FIFA Fan FestivalTM venues, fans can participate in football-themed activities designed for all ages. The AI-powered Champion Frame challenge on the 116UXS RGB MiniLED TV lets participants recreate iconic tournament moments and earn personalized digital player cards. Additional attractions include Football Darts, RGB Football Whack-a-Mole, and tabletop football games, combining football fun with engaging interactive experiences.
Beyond the tournament venues, similar fan-focused activations, product showcases, and experiential events are taking place across markets worldwide, bringing consumers closer to the company’s latest innovations. As fans around the world celebrate the FIFA World Cup 2026TM, Hisense welcomes everyone to experience the technologies that are transforming the way people watch, play, and enjoy the game.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch-and-over TV segment (2023-2026Q1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
