Iskra’s been at Blufashion’s helm since 2018. She has a rich fashion design background, with expertise spanning fashion, interior design, beauty, lifestyle, travel, and culture. Iskra Banović, Blufashion’s Associate Editor and Women’s Fashion Expert has dedicated herself to helping women find their unique styles through her fashion expertise on the platform.
How does Blufashion define fashion?
For Blufashion, fashion is a dynamic, multifaceted concept that goes beyond clothing and accessories. It involves a mix of personal style, cultural trends, artistic expression, and practical functionality.
Their fashion approach encompasses the latest trends and designs and how fashion expresses individual identity and caters to women’s diverse life roles. By focusing on women’s specific needs, individuality, and the impact of global trends, Blufashion views fashion holistically – merging style, personal expression, and lifestyle.
Tell me about Blufashion’s process when searching for fashion designers to work with.
We have a clear roadmap on the aesthetic and price bands we play in and what white space is open for us to expand into. Once we identify an opportunity, we thoroughly research and vet designers who own the aesthetic we want and understand our target customers. After narrowing the options, we explore potential mutual benefits in a collaborative relationship.
What are some of Blufashion’s goals?
Blufashion aims to empower modern women through fashion and lifestyle content, striving to be their go-to online partner. The platform actively engages its audience, fostering an inclusive community that values individuality and diversity.
Beyond fashion, it offers comprehensive lifestyle content on beauty, health, home decor, and personal finance. Blufashion maintains high editorial standards, ensuring authentic and inclusive content, and wants to be a leading fashion and lifestyle inspiration/education source.
This quality and engagement commitment underlines its mission to support and inspire women in all aspects of life.
What’s your most memorable fashion industry experience?
I recall many unforgettable fashion industry moments, but one experience stands out – the first time I sketched at a live runway show. Growing up off-grid on a farm, fashion felt like a distant world, accessible only through library books. My transition from those humble beginnings to the vibrant chaos of a runway show was nothing short of exhilarating.
There I was, a self-directed artist, capturing those fleeting moments of style and beauty defining fashion’s ephemeral nature. This event wasn’t just about my illustrations; it marked the manifestation of my dreams and the beginning of my independent fashion illustration career.
Each pencil stroke felt like a dialogue between me and the world of haute couture I had once only dreamt of being part of, and this pivotal moment solidified my belief in following one’s passion against all odds.
What advice do you have for aspiring fashion designers?
I’d advise doing several internships and apprenticeships with seasoned designers and fashion houses. It’s the best way to gain hands-on experience and a sense of creating something from just an idea.
It also provides context on what product category they’re most passionate about designing where they can find their voice and creative outlet. Great talent will always be discovered. It’s about being at the right place and time. It may require patience, but once unleashed, nothing can stop it.
What makes Blufashion most proud of its accomplishments?
Blufashion prides itself on several key accomplishments: Successfully tailoring content to resonate with Millennials covering diverse topics from beauty and style to lifestyle and personal finance.
Its ability to actively engage its audience has fostered a strong, interactive community, further enhancing appeal. Upholding high editorial standards, Blufashion ensures reliable, authentic content reviewed by fashion experts.
This quality commitment has been recognized through features in renowned publications like The Hudson Weekly, MSN, and Digital Journal, marking its fashion and lifestyle domain influence. Its focus on empowering modern women by addressing their unique needs and societal roles also sets it apart as a valued, respected industry resource.
