In Australia, a few behemoths have a stranglehold on the furniture market. Harvey Norman, Domain, Brosa, and Nick Scali are all well-known retailers who have made a name for themselves by providing high-quality furniture for decades.
However, many up-and-coming niche retailers are doing exceptionally well. James Lane Furniture is one of them. This family-owned Australian retailer specializes in mid-century modern furniture and has been around for a few years, with a loyal customer base that has been supportive ever since.
Can a company like James Lane Furniture compete with companies like Harvey Norman, Domain, Brosa, and Nick Scali? They can do so. Here are five factors that demonstrate James Lane Furniture’s ability to compete with the best of them:
- High-quality products
James Lane Furniture has a large selection of furniture and fixtures for every room in the house, such as mattresses, sofas, beds, dining tables, outdoor furniture, rugs, homewares, décor, and more. The company takes pride in producing high-quality furniture at reasonable prices, and a 12-month warranty backs its products.
- Unbeatable prices
On the James Lane website, the annual Spring Sale is currently underway. People who want to redecorate their homes should be able to find all they need there. Everything, from kitchen items and rugs to electric sofas and premium mattresses, is on sale. They also have a “Clearance” section available all year, which appeals to many homeowners on a budget.
- Customer care
Everyone claims excellent customer service, but not everyone has the reviews to back it up. Scroll down James Lane’s website or social media pages to find both new and loyal customers gushing about their pleasant interactions with James Lane employees in-store, over the phone, and online. The staff provides after-purchase care and services in addition to their extensive knowledge and experience in interior design and craftsmanship.
- Good locations
James Lane Furniture has opened 28 stores in prime locations across New South Wales, Queensland, Victoria, the ACT, and South Australia in just 6 years. In addition, they plan to open their newly renovated Alexandria location this month, as well as both of their Logan locations, in October and November. Their goal is to open 50 stores in Australia and have customers return without having to shop elsewhere.
- Excellent promotions
Besides in-store and website promotions, James Lane Furniture is bolstering its online presence by hiring young and established industry experts like Abbey Hart as Head of Product and Promotions. She oversees the company’s marketing strategy, centering on influencer marketing and social media promos to grow the business and compete with traditional retailers.
About James Lane Furniture
James Lane is the place to go in Australia for high-quality, stylish, and affordable furniture. It is a family-owned Australian company that takes pride in creating timeless, elegant pieces to enhance space, transforming houses into homes with beautiful interiors that customers will love for a lifetime.
James Lane Furniture, the country’s unrivaled furniture home, is passionate about creating world-class contemporary pieces that are not only stylish but also functional. James Lane’s elegant and modern designer furniture and homewares are inspired by key trends in architecture, interior design, art, and design. They favor natural materials and clean lines, creating pieces that complement one another beautifully and instil a sense of sophisticated relaxation in homes.
For more information and the latest updates, visit their official website and follow their social media accounts.
Abbey Hart
www.jameslane.com.au
enquires@jameslane.com.au
