Hyundai is extending its partnership with the National Salute to America’s Heroes for an additional three years as part of its ongoing commitment to supporting veterans and the U.S. military. The patriotic two-day event will return to Miami Beach on May 25-26, 2024, during Memorial Day weekend. The event will feature the thrilling Hyundai Air & Sea Show®, the electrifying Music Explosion™ presented by Hyundai, and an engaging display village with interactive exhibits, simulators, and entertainment suitable for all ages, offering fun and excitement for the whole family.
Since its debut in 2017, the National Salute to America’s Heroes has become the premier U.S. Military celebration and remembrance event held annually during Memorial Day weekend. This event reflects Hyundai’s enduring dedication to supporting the U.S. military. Hyundai will continue its commitment for the third consecutive year by contributing $50,000 to Folds of Honor, providing scholarships for the spouses and children of America’s fallen and disabled service members.
“At Hyundai, we are very proud to support the U.S. military and are honored to pay tribute to America’s heroes, especially on Memorial Day,” said José Muñoz, president and global COO, Hyundai Motor Company and president and CEO, Hyundai Motor North America. “Hyundai’s support of this event epitomizes our commitment to supporting the U.S. military. We take pride in our recognition as a 2023 Military Friendly Company, fostering a culture that embraces and empowers military veterans. I’m proud to announce that Hyundai is renewing our sponsorship of the National Salute to America’s Heroes for three more years as part of our commitment to support veterans and the U.S. military.”
“Thanks to the support of Hyundai, we are able to create a national signature event that honors and pays its respects to the men and women of our military and first responders,” said Mickey Markoff, executive producer, Hyundai Air & Sea Show. “There is no better time than Memorial Day weekend to pay tribute to our military, first responders, and those who have paid the ultimate sacrifice on behalf of our freedom.”
National Salute to America’s Heroes Event Details
The National Salute to America’s Heroes is headlined by the Hyundai Air & Sea Show®, known as The Greatest Show Above the Earth™. This spectacular event showcases the skills and equipment of the U.S. military branches, as well as various police, firefighter, and first responder agencies. It’s a free, family-friendly event open to the public, with no ticketed areas this year. The public viewing area will be between 1st Street to 10th Street and between 12th Street and 21st Street.
This two-day event over Memorial Day Weekend includes exciting demonstrations, such as offshore powerboat racing on the sea and impressive displays of military technology in the sky, like jet demonstrations and parachute teams. On land, visitors can explore the Florida Power & Light Patriot Display Village, featuring an Action Zone with motorcross performances by Monster Energy Keith Sayer’s FMX Demonstration Team. There’s also entertainment for kids at the Nicklaus Children’s Hospital Kids Zone, offering a Stay Fit Aviation-themed Fun Zone and much more, all against the beautiful backdrop of Miami Beach.
After the Hyundai Air & Sea Show®, attendees can enjoy the Music Explosion™ presented by Hyundai on Saturday, May 25. The lineup includes DJ Alex Dena, the U.S. Army’s “As You Were” band, the U.S. Air Force Honor Guard Drill Team, and The Miami Beach Classical Music Festival Orchestra. The event will take place along 14th Street and Ocean Drive, promising a patriotic musical extravaganza. As night falls, there will be a captivating 3D Mapping Projection on five iconic buildings, followed by a nighttime pyro parachute jump by the U.S. Army Golden Knights and the Florida Restaurant and Lodging Association Fireworks Extravaganza.
Stretching over five city blocks along Ocean Drive, the Florida Power & Light Patriot Display Village, centered on Lummus Park, offers interactive exhibits. The Hyundai Hangar, positioned between 12th and 13th Street, is a patriotically themed consumer lounge paying homage to the military and first responders. It will showcase the 2024 IONIQ 5 and IONIQ 6 with a hydration station, as well as a collaborative Letters to Heroes branded back wall, encouraging guests to send letters to U.S. Troops. There will also be various interactive activities and themed giveaways to engage visitors. Outside the hangar, the 2024 Hyundai Santa Fe Calligraphy and XRT models will be on display. Hyundai’s presence extends further with several activations across the area, including specially wrapped Hyundai Tucson, Santa Cruz, Santa Fe, and Palisade vehicles, each honoring different branches of the military and first responders.
Hyundai’s Military Support
Hyundai shows strong support for the U.S. Military through its Stars and Stripes employee resource group. This group is dedicated to acknowledging veterans, active-duty service members, and their families within the company. Hyundai’s Veteran Employment Transition program actively recruits military veterans for positions in parts and service at Hyundai dealerships. The company provides veterans with complimentary access to its factory training centers across the United States, offering both in-person and online courses. This program allows veterans to start their automotive careers before transitioning out of the military.
Hyundai also provides discounts for eligible active duty, reservist/National Guard veteran, and retired U.S. military personnel through its special military program. Military and first responders can receive a $500 incentive on all Hyundai vehicles. For more information, please visit the Hyundai Military Program and Hyundai First Responders Program.
Hyundai has been recognized as a 2024 Military Friendly® Employer by VIQTORY for the eleventh time. This recognition highlights Hyundai’s commitment to hiring, retaining, promoting, and supporting military veterans. Furthermore, Hyundai has been named a “Best for Vets Employer” by Military Times, reinforcing its dedication to the welfare and success of veterans in the workforce.
