Hagerty Media has been named an official media partner of the Pebble Beach Concours d’Elegance®, the founding pillar of the Monterey classic car week, the annual celebration of all things automotive in Monterey, California. As the official Media Partner, Hagerty Media will broadcast a livestream for the event, while also developing live and video-recorded content and presentations for digital media.
“Attending Pebble Beach is a dream for car fanatics,” said Larry Webster, senior vice president of Hagerty Media. “But for those who can’t be here this year, our livestream is a dream come true. We’re excited to partner with the Pebble Beach Concours d’Elegance to help expand their reach.”
During the Pebble Beach Concours d’Elegance, a live event will air on Hagerty.com/media, as well as on the Hagerty Facebook page from 1:00 PM PT to 5:00 PM PT. The livestream is presented by WeatherTech, produced by the Torque Show, and is being broadcast in partnership with Hagerty Media. A co-branded microsite — pebble.hagerty.com — features a series of articles and videos covering all aspects of the event.
Hagerty’s media operations include Hagerty Drivers Club magazine, which is one of the largest automotive magazines in the country; Hagerty YouTube, which is followed by more than 1.6 million subscribers; Hagerty.com/Media, which features automotive news, reviews and market trends; the Hagerty Community, where enthusiasts gather to talk cars; and Hagerty’s popular social media platforms.
