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GSG Hires Veteran Creative Director Rob Lee and Launches the L@B, a New Brand Storytelling and Digital Media Agency

GSG Hires Veteran Creative Director Rob Lee and Launches the L@B, a New Brand Storytelling and Digital Media Agency

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WatchBox Announces Partnership With Langepedia

WatchBox Announces Partnership With Langepedia

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April 14, 2021
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    USPS Certifies CaseMail as First Blockchain Generated ePostage

    USPS Certifies CaseMail as First Blockchain Generated ePostage

    KuCoin Labs Launches 50 Million Fund to Find The Next Crypto Gem

    KuCoin Labs Launches 50 Million Fund to Find The Next Crypto Gem

    La Jolla Farms 1-Acre Ocean View Estate on the Market for the First Time in 20 Years

    La Jolla Farms 1-Acre Ocean View Estate on the Market for the First Time in 20 Years

    DeBio Invites Six Advisers to Strengthen Its Bioinformatics Blockchain Product Offering

    DeBio Invites Six Advisers to Strengthen Its Bioinformatics Blockchain Product Offering

    Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape

    Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape

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    Sommelier Announces $1M R&D Grant from The Graph Foundation to deliver Graph Index Performance Improvements for Blockchain Market Data

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    U.S. Dept. of Labor Awards ICF $16 Million in IT/Cyber Training Services

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    Premium Cognac Brand Nyak Launches in Multiple National Markets and Joins Forces with Multi-Platinum Recording Artist Young M.A

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    Snowboarders Set to Swap Snowy Slopes for Sand Dunes of Qatar

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    Herman Miller Signs Streamer Timthetatman as First Global Brand Ambassador For Gaming Division

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    PopMi Music Distributes New Single From Roger Starr featuring D’MAR

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    WatchBox Announces Partnership With Langepedia

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GSG Hires Veteran Creative Director Rob Lee and Launches the L@B, a New Brand Storytelling and Digital Media Agency

Lee, formerly Global Creative Director at Newsweek, joins GSG as Creative Director and co-lead of The L@B.

by Emily Manifold
March 27, 2021
A A
GSG Hires Veteran Creative Director Rob Lee and Launches the L@B, a New Brand Storytelling and Digital Media Agency

The L@B at Global Strategy Group

Global Strategy Group (GSG) announced the hiring of Rob Lee to lead a new brand storytelling and digital media agency within GSG. As Global Creative Director at Newsweek, Lee re-imagined the legacy publication’s creative footprint – touching everything from brand narrative strategy to content creation across digital, print, and experiential channels. In previous roles, Lee is best known for his work building the Champion athletics brand, creating Capital One’s “What’s in your wallet?” campaign, and driving creative for major brands in technology, automotive, CPG, and lifestyle.

Lee will partner with GSG’s Media Director, Emily Williams, to lead The L@B – a creative and digital agency charged with developing compelling, sticky stories to communicate big ideas and move the needle for Fortune 500 companies, startups, and issue advocacy clients. The new agency will offer high-level creative direction, full-service video and content production, and powerful digital media strategy, planning and buying capabilities. The L@B will function as an agency within an agency, benefiting from full integration with GSG’s Communications and Public Affairs, and Research practices.

MadisonNewsroom

Weifang Soars to New Heights on Kites Wings

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The Original ‘Immersive Van Gogh’ Exhibition Brings Its Blockbuster Show To Nashville

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“We’ve been drawing on our research insights and experience working at the intersection of business, causes, and politics to build smarter and more impactful digital and creative campaigns for a long time now, but this new investment takes that to a new level,” said Tanya Meck, Partner and Managing Director at GSG.

The expanded creative and digital capabilities position the firm to do even more for its clients, bringing reputation building and issue advocacy messages to life across multiple channels.

“When I started in this business, high-impact content production was out of reach for many companies and organizations. Today, thanks to technology and new methods, we can bring the biggest ideas to life with strategies that are within our client’s reach,” said Lee.

Rob Lee, Emily Williams, and the growing creative and digital team at the L@B are already working to deliver wins for GSG’s clients across a range of industries. Learn more about the L@B and its work at the agency’s website.

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Weifang Soars to New Heights on Kites Wings
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