Greenland has recently been honored with a Bronze award in the category of Desirable Emerging Destination at the 22nd annual Reader Travel Awards, hosted by Wanderlust, the UK’s leading travel magazine known for its extensive reach and history. The awards ceremony was held at the British Museum in London on October 7, 2023. This recognition is a significant achievement for Greenland on a globally recognized stage. The previous year, Greenland secured 7th position in the top 10 Emerging Destinations by Wanderlust’s 50,000 readers. This year’s accolade further cements Greenland’s status as a destination worth discovering.
Where nature narrates a story, locals translate it
Greenland may not be everyone’s cup of tea, but for those with an adventurous spirit, it is a destination that enables you to experience the power of nature and all its wonders, from the northern lights to the icebergs. Additionally, it boasts numerous natural wonders that are sure to leave you in awe.
Visit Greenland’s CEO, Anne Nivika Grødem explains, “We are proud to achieve this award by Wanderlust. Greenland’s allure lies not only in its awe-inspiring natural wonders, such as the enchanting northern lights and majestic icebergs but also in its vibrant culture, expressed through art, culinary delights, and unique activities like dog sledding.
The heart of our destination beats within the warm embrace of our locals, whose stories and traditions enrich every visitor’s journey. Engaging with them adds a profound layer of authenticity, making a trip to Greenland an enriching and memorable adventure.”
Sustainable initiatives
Visit Greenland is capitalizing on its recent successes, including the recent partnership with Lonely Planet, by launching several sustainable initiatives that align with its development strategy. One such initiative is “Our Pledge Towards Better Tourism,” which is a collective vision for how tourism should be developed in Greenland. Another important focus is on providing guests with access to authentic intelligence and the profound impact of local knowledge. Travelers are encouraged to immerse themselves in a world where centuries of authentic knowledge inform every step, creating a tapestry of experiences that cannot be replicated by AI. The emphasis is on the importance of forming close connections with locals on the road less travelled.
