One of the most common sayings you will hear is “follow your heart and passion.” Some people discover their passion at a very young age, and yet for others, it comes later in life or never at all. DJ and Producer DJ ALBNAJ is a good example of those in the first category.
DJ ALBNAJ, pseudonym Jan Johannes Blankestein, is born in The Netherlands. Since age 5, he was playing piano and the guitar. For the last 5 years, he developed a deep love for producing music and took the trigger, and became a full-time DJ and producer. He followed his heart and passion. Fast forward 5 years later he is booked months in advance by the biggest clubs in Europe and Asia, and just released a new album “Dreamoholic.”
So far, DJ ALBNAJ’s music has attracted over 500K+ streams on all 32 different platforms, which is a testament to his prowess as a producer. While it’s extremely hard and almost impossible to get recognized in the music industry when one is a newcomer, he is proof that years of consistent work pay off. He says he couldn’t have done that if he had no passion for music. He spent over 100 hours per week in the studio for years straight.
He took his time to come up with unique and perfect soundtracks and perfected his delivery to record labels.
Those were just small steps, however, and the journey just started from there. DJ ALBNAJ then spent hours in the studio to work on his lacking points and spent time growing his social media audience. Once he started getting recognition on social media his music spread like wildfire among fans and clubs. That finally brought him where he is today.
Consistency in hard times is one of DJ ALBNAJ’s secrets of success. To anyone with dreams of making it big, or monetizing your passion, his advice is, “you create it first in the mind, and then in reality”. That will mean ignoring the naysayers and improving yourself every day with 1%.
Social media marketing is the second secret. In the digital age, we are in, social media is one of the best ways to network with people that are on the other side of the world.
At the moment, he is focused on perfecting his music craft and is spending his time growing his fanbase on social media by doing collaborations with the biggest artists in the music industry.