Danila Savchenko, the founder of Los Angeles-based Kale Marketing Agency, explains why interaction with customers, especially in the digital age, cannot be dry and formal. He says that effective marketing today involves the transition to in-depth, two-way interaction with feedback. Accordingly, dialogue with the audience should be as accessible and clear as possible. By sticking to simple slang, businesspeople can count on a wide range of positive effects. Here are just a few reasons why you should use this style.
Personalizes your message
Simplified conversational style eliminates the feeling of formality, which transports interaction into the realm of personal communication. Customers who are approached in plain language feel more valuable. This is an important condition for personalized advertising and is supported by a higher response rate.
Optimized for voice search
Voice search is still a growing area of marketing activity, but don’t underestimate it. The number of users accessing the voice search function is increasing. Optimization for this function involves using everyday, simple slang with appropriate keywords. This strategy helps the search engine bring clients to the product(s) they need.
Increases customer confidence
Moving to a fluent conversational style while attending to the rules of respectful conversation also increases trust. Customers feel less detached from the brand and are more likely to think they are being offered the right product. Long-term, utilizing this style leads to increased customer audience and sales.
Promotes understanding
Formalized language or even messages built on established advertising slogans are becoming increasingly less effective with potential customers as a means of conveying important information about the brand and its products. This style is simply unconvincing and ineffective for marketing.
You can more easily and concisely convey important points about your brand. Research shows that, especially when evaluating a product, buyers trust their close circle of friends and acquaintances. Therefore, your goal should be to sound like one of them. To achieve basic marketing objectives, switch to a casual style of speech, such as friends would use to communicate in an informal setting. The only difference will be that your content will include things like information about the company’s values, information about products, and special promotions.
Achieves Diversity
Monotonous speech is always tiring, regardless of the chosen style. Even with the same friends, we communicate in different ways. The same goes for our interactions with different colleagues at work or household members. Each person has his or her own approach, humor, dialect, life experiences, etc. A simple conversational style gives you more opportunities to individualize your business appeals to reach more people.
A dynamic approach to formulating your messages for specific audiences will help you elicit the right emotions in each of its representatives. Universal messages include evoking a sense of self-care, as well as conveying sincerity in regard to solving clients’ or consumers’ specific problems.
Stirs Emotions
Typical marketing messages have little life. Even if they contain useful information, a dry style will not evoke any emotions. Common colloquial slang is indicative of emotions and feelings. The reader understands that the author is also a living person who perceives the client as a friend or acquaintance and not simply as a means of earning money.
You can follow Danila on Instagram for more marketing advice.
