Chrysler, Dodge, Jeep, and Ram Trucks announced a new national retail initiative called “Declaration of Deals” to support their role as the exclusive automotive partners for the America250 celebration, marking the 250th anniversary of the United States of America. The program includes strong purchase incentives and the rollout of limited-edition America250 vehicle models over the coming months.
Retail Incentives Designed to Attract Buyers
The Declaration of Deals campaign offers prospective buyers two major financing incentives on select vehicles:
- 0 percent APR financing for qualified buyers
- Sales tax coverage by the brands on eligible models
- Plus, no monthly payments for 90 days after purchase
These incentives are designed to ease the financial barrier to vehicle ownership and increase showroom traffic across the company’s nationwide dealer network. Customers should contact their local dealers for details on eligibility, models included, and offer expiration.
Tim Kuniskis, Head of American Brands, SRT Performance, NA Marketing and Retail Strategy, said the timing of the campaign aligns with the upcoming America250 festivities, noting it gives consumers meaningful choices on financing and payments as the nation prepares for a major national milestone.
Limited Edition America250 Vehicles to Be Released Monthly
As part of the broader retail push, Stellantis will release a series of limited-edition America250 vehicles from March through June ahead of the July 4, 2026, national celebration. The first of these is the Ram America250 Appearance Package, which features exclusive exterior badging and unique design details and will begin rolling out this month. Chrysler, Dodge, and Jeep America250 versions will follow later in the rollout sequence.
These special trims are intended to celebrate the semiquincentennial of US independence while offering distinctive styling that appeals to patriotic buyers and enthusiasts alike.
Partnership With America250 and Nationwide Event Support
The Declaration of Deals campaign marks the first retail incentive under Chrysler, Dodge, Jeep, and Ram’s exclusive partnership with the America250 initiative, a federally backed program to commemorate 250 years since the signing of the Declaration of Independence.
In addition to the vehicles themselves, the brands are supporting America250 events by providing fleets for official transportation across celebration programming nationwide. A250-themed marketing materials, including showroom displays and digital assets, are being deployed at dealerships as part of coordinated promotional efforts.
Rosie Rios, Chair of America250, said the partnership exemplifies corporate support for uplifting American innovation and providing value to consumers as part of the semiquincentennial festivities.
Broader Marketing and Brand Positioning
This campaign reinforces the participating brands’ visibility and connection to American heritage while incentivizing purchases at a time of heightened consumer interest. It also dovetails with previous efforts tied to the America250 partnership, including the “America Made Us” marketing initiative launched in 2025 that elevated the brands’ role in the yearlong commemoration.
The Declaration of Deals campaign is effective immediately and available for a limited time. Buyers are encouraged to visit official brand websites and local dealerships for more information.
