Arbonne PBC, a global leader in personal care, beauty and wellness products announces the selection of Tyler Whitehead as the company’s new Chief Executive Officer. Whitehead will be joining Arbonne with an established track record and wide breadth of experience advising and coaching clients and teams and leading transformational change in the direct selling industry.
In his new role as CEO, Whitehead will continue Arbonne’s digital and global expansion efforts, adding his strategic vision to enhance the Arbonne brand and expand opportunity for Independent Consultants through business-model and product innovation, a heightened customer-experience focus and social commerce acceleration. Whitehead has demonstrated his ability to lead by consistently anchoring in a purpose-based culture of human empowerment, transparency and building teams focused on agile execution in rapidly evolving commercial environments.
The brand has seen tremendous momentum over the past three years since it was acquired by Groupe Rocher, the European leader of botanical beauty, offering state of the art R&D facilities to further accelerate Arbonne’s science-backed product catalogue. Arbonne’s mission of empowering entrepreneurs around the world through its clean beauty and healthy living products resonated with Whitehead for his next career move. “I see great opportunity to lead the company into new frontiers,” said Whitehead, Arbonne CEO. “I am looking forward to that challenge and see enormous potential today with Arbonne and an incredible future ahead. I am confident with the talented Arbonne team we will find success and achieve our mission to help more people flourish in a healthy sustainable way.”
Whitehead has spent the past 18 years in the personal care, nutritional and dietary supplement space in the direct selling industry. Prior to that he was an attorney in private practice specializing in securities, mergers and acquisitions, and finance in highly regulated industries. His recent company experience included executive roles as President, West Region at Nu Skin Enterprises, Inc. overseeing strategic global projects and sales and operations in 36 countries, Vice-President of Sales & Operations Americas and Vice-President & General Counsel. He has been active as a Board Member in the Direct Selling Association (DSA), the Council for Responsible Nutrition (CRN), and the International Alliance of Dietary Supplement Associations (IADSA) along with board positions for a number of companies and community organizations throughout his career. Whitehead received his Juris Doctorate from Willamette University and B.S. in Political Science from Idaho State University.
Through his global experience across many cultures and communities, Whitehead draws inspiration from building human connections and learning with others in new and challenging environments – something that carries through both his personal and professional life as a father of 5, spouse and life-partner to another industry-leading and trailblazing CEO (Elizabeth is his inspiration) and still and always aspiring runner, explorer and golfer.
