Banter by Piercing Pagoda announced Grammy-nominated rapper, songwriter, and artist Tierra Whack as the brand’s first-ever Creative Director. This collaboration amplifies the brand’s consumer-inspired focus, encouraging self-exploration and celebrating uniqueness. Known to be unapologetically herself, Whack will use her boundless creativity to engage customers with designs that elevate the brand’s bold spirit. As Creative Director, Whack has designed a capsule collection of jewelry in conjunction with designer Malyia McNaughton, a member of the Black in Jewelry Coalition.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, President, Banter by Piercing Pagoda. “Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
In addition to the capsule collection, Tierra will be featured in an entertaining content series that documents her unique approach to becoming the brand’s first-ever Creative Director. Like the freshly rebranded Banter by Piercing Pagoda, Tierra is vivacious and constantly invokes playful energy in everything that she does which will be shown in the content series that customers can engage with across the brand’s social media channels.
“I’m excited to be the first-ever Creative Director for Banter by Piercing Pagoda and give a unique spin on what jewelry means to me,” said Tierra Whack. “My fans have always been a great source of inspiration. Like me, they’re all about celebrating creativity. I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life. I can’t think of a stronger partner to do that with than Banter, who helps people express their own unique style every day.”
Previously known as Piercing Pagoda for more than 50 years, the brand recently rebranded to “Banter by Piercing Pagoda” in August 2021 focusing on consumers’ passion about expressing their individuality through jewelry and piercings. As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people.
The Tierra Whack collection includes one necklace, two bracelets, seven earring styles, one ring available in every letter of the alphabet, and five different charms in both 10K and plated gold. The variety of offerings in the collection makes it accessible to Banter’s customer, Tierra’s fans, and everyone in between. The pieces reflect meaningful symbols to Tierra such as wings and music notes. The Tierra Whack collection ranges from $55- $1,750 and will be available beginning July 2022 at locations nationwide and on Banter.com.
Tierra Whack will serve as the brand’s Creative Director for a year.