Aurate, the jewelry brand that offers sustainable, high-quality, and luxurious pieces, has recently unveiled its newest collection named ‘Audrey by Aurate’. This collection was created in partnership with Macy’s and is exclusively available to Macy’s customers. Aurate is proud to be one of the first jewelry brands to adopt a sister brand business model, which is a collection specifically designed for a partner brand. Shoppers can purchase the exclusive ‘Audrey by Aurate’ collection online or at any of the 167 Macy’s stores across the country, starting from August 30 onwards.
“We are so excited to scale our availability to stores, especially with one of the biggest retailers in the U.S., in order to deliver a hands-on experience for new and existing customers,” said Sophie Kahn, CEO and Co-Founder of Aurate. “The exclusive ‘Audrey by Aurate’ collection made in partnership with Macy’s was created to continue our mission to democratize fine jewelry, and this is a very important next step for Aurate’s growth and our vision for the brand.”
Discover the ‘Audrey by Aurate’ collection, available at select Macy’s stores across the United States. This exclusive collection boasts 150 pieces, including a Zodiac collection and extended size rings on Mcom. Each piece features trendy styling in rings, earrings, bracelets, and necklaces, with an average price of $500. Celebrating women, this line features beautiful pieces crafted in gold-plated fine sterling silver and 14 kt gold, paired with natural diamonds and colorful gemstones. Aurate values its customers’ opinions and desires, and promises to continue designing and evolving products that speak to its audience. The ‘Audrey by Aurate’ collection was created specifically for Macy’s customers and is designed to last a lifetime.
“We are thrilled to welcome Aurate to Macy’s and expand our jewelry assortment with the exclusive “Audrey by Aurate” collection, curated and designed for our customers,” said Julie Walsh, SVP and GM of Center Core and Beauty at Macy’s. “Macy’s is committed to offering the most compelling mix of brands for customers to own their style, and Aurate offers another opportunity to offer trendy and sustainable pieces.”
Aurate has experienced significant expansion since its inception in 2015. Despite a 37% decrease in retail funding year over year (according to Retail Dive), Aurate successfully concluded Series B in the first quarter, raising a total of $25 million to date and achieving over 50% growth year over year. To maintain the brand’s growth and momentum, Aurate remains at the forefront of the fine jewelry industry by providing an exclusive new collection in collaboration with Macy’s, tailored to its target audience.
