ABOAB, a contemporary jewelry brand based in New York City, announced its 5th-anniversary celebration with a two-day pop-up event starting on September 18, following New York Fashion Week.
“We are excited to bring all eight of our collections together for this special event,” said founder Mischa Yan. “We look forward to sharing stories behind our designs and hearing how they resonate with people, whether through cherished memories or new connections.”
The pop-up will showcase a curated selection of ABOAB pieces, highlighting the brand’s artistic journey and evolving design philosophy. The collection will include necklaces, bracelets, rings, and earrings, each embodying the brand’s vision of diversity and fusion, as well as its aesthetics of elegance and simplicity. ABOAB’s craftsmanship and commitment to timeless meaning will also be featured.
Creative director K Li shared her unique perspective growing up within the brand. “After launching our recent AW24 collection ‘Surround,’ which explores the intimate relationships between humans and objects as well as humans and spaces, I received so much love and encouragement from friends in my inbox. They can picture themselves wearing these pieces for years to come, which makes the collection feel both impactful and timeless.”
While ABOAB pieces can be purchased online, they can also be viewed at authorized retailers in cities like New York, Los Angeles, Paris, Berlin, Shanghai, Tokyo, and more. The pop-up’s goal is to provide an in-person experience that brings the brand, fashion professionals, and customers together.
The two-day event will take place at 48 Ludlow St, New York, starting on Wednesday, September 18. It will kick off with an exclusive opening party for industry professionals. Customers will also receive a limited-edition anniversary canvas bag with their purchase.
