Companies within all industries rely on marketing to expand their customer base and boost their sales. While traditional marketing activities are still used by businesses, digital marketing is starting to become an area of greater focus. Over the upcoming years, we can expect this industry to continue to grow, and no doubt we’ll notice new and exciting trends to help businesses thrive in the digital age. Keep reading to discover some of the top trends we can expect to see in upcoming years within the world of digital marketing.
Video Content Over Still Images
The past year has seen a huge boom in visitors to platforms such as TikTok. When marketing to a younger audience, companies need to focus on offering bite-sized chunks of information by way of fun and interactive videos. While you might think TikTok and Instagram are reserved for certain industries, you’ll find that literally, any company could use this to connect to people with similar interests. This platform is a great way to share your content, and it is part of the overall shift to video content over static images for marketing.
Shop Directly from Posts
One of the most popular ways to purchase a new product or service now is directly from posts on Instagram or Facebook. Creating shoppable posts is a great way to boost your sales online. Customers who are scrolling online as they commute to and from work can be tempted to add something to their basket without even having to visit your online or physical store. By meeting consumers where they already spend their time, you are much more likely to convert them into paying customers.
Interactive Experiences and Content
As a consumer, we like to feel like we are part of something bigger than just our life. Your customers will appreciate live demonstrations, Q&A sessions, pools, and video conferences are only looking to continue for the next few years following the pandemic. These interactive experiences allow customers to interact with your brand from anywhere in the world. You’ll find these are a great way to connect with people with interests that match your products and services and increase customer loyalty moving forward.
Voice Recognition Technology
With so many of us adding an Alexa device or a similar voice-recognition tool to our homes, you’ll find that voice search technology is another excellent tool for marketing. Digital marketers need to focus on SEO and optimizing their content in a way that makes it easy to search for via voice search technology. Use voice-friendly phrases and terms in your content online, and you’ll soon find you benefit from the increased reliance many of us have on these tools.
AI-Chat Bots
When you visit your favorite website, you might have seen an AI-chat bot in use. These tools are a great way for your business to offer round-the-clock assistance to customers in need. Your customers will no longer have to wait until business hours on Monday morning and instead can make purchasing decisions at any time of the day or night. These chatbots are becoming more and more advanced, and they offer you the chance to program many different questions and answers to offer your customers a comprehensive service that’s comparable to speaking to a real human.
Virtual Reality
The launch of devices such as the Oculus Quest has continued to increase the world’s interest in VR. With companies such as Facebook investing a fortune in this technology of the future, we can expect more companies to enter the world of VR in the future. Expect more companies to come out with products that can be used in conjunction with VR glasses. Companies are also using this technology to host events, with interactive experiences such as museum tours, conferences, and virtual concerts.
Increased Reliance on AI
Artificial intelligence is a tool that marketers need to use more and more in order to improve their marketing efforts. You’ll find that AI is a great way to learn more about what consumers are expecting from your company. When you start using online AI tools, you can find accurate customer data which will allow you to track sales and spending patterns. In time, you’ll be able to implement this knowledge into your marketing efforts and create campaigns and emails which will be more attractive to your audience.
Over the next few years, we only expect digital marketing to become more prominent in all industries. By keeping an eye on the trends I’ve shared today, you’ll find that you can stay one step ahead of the competition and increase your chances of succeeding in whichever industry you are operating within.
About The Author
As a marketer with an emphasis on digital marketing strategies and brand development, Shai Geoola has always had a passion for learning and developing various programs that help corporations maximize the intellectual impact their brand plays on driving customer behavior.
“I succeed by helping companies better understand their target market(s), developing good communication in a manner that is understood and preferred by their specific consumer. I feel that my biggest impacts in the marketing world revolve around brand development, social media strategies, and overall marketing operations. I have solid analytical, organization, and project management skills, as well as an entrepreneurial work ethic.”
For more information on Shai, visit his online portfolio at shaigeoola.com.
