Diamond Cross Ranch, one of the last historical ranches in Teton County, and Shinesty, a leading underwear brand known for its luxurious micro modal underwear and irreverent style, are teaming up to release a co-designed collection of Western-inspired men’s and women’s underwear. The initial release of the limited-edition collection comprises three print designs available in both men’s and women’s styles. These will be up for sale from August 23rd on Shinesty.com, Diamondcrossranch.com, and at select independent retailers. The collaboration brings together the iconic design and sophisticated style of Diamond Cross Ranch, paying homage to the famous Marlboro photoshoots that put the ranch on the map in the late 80s.
“This collaboration allows us to continue reaching a broader audience with our story and our passion for the land,” said Luke Long of Diamond Cross Ranch. “Our Western roots mixed with Shinesty’s high-quality product and approach to fun and humor resulted in an amazing end product that will certainly draw attention.”
“This is the first known collaboration between an underwear company and an iconic cattle ranch, but it makes perfect sense,” said Chris White, CEO of Shinesty. “If anyone needs the most comfortable and supportive underwear in the world, it’s ranchers. The toughest dudes deserve the softest underwear. Tame the trail, spoil the tail.”
Western photographers Paul King and Chris Douglas photographed and created the collection on-site at Diamond Cross Ranch, and former Victoria’s Secret lingerie model Bridget Malcolm modeled it.
