Numerous skincare brands are shifting towards more natural solutions, either by incorporating organic ingredients into their products or advocating for environmentally friendly alternatives. Amidst this, Japanese face yoga expert Koko Hayashi carves her own way, supporting the inherent benefits of face yoga exercises to attain a youthful and enhanced facial structure. Her mission is centered on unlocking beauty in its most natural form and removing the risks associated with invasive procedures.
The Idea Behind Correct Face and Tongue Posture
Through her brand, Koko Face Yoga, Hayashi introduces facial exercises designed to rejuvenate dormant muscles for skin lifting and to soothe overactive muscles to diminish wrinkles. Hayashi’s methodology doesn’t rely on grandiose or complex routines; instead, it focuses on integrating fundamental, everyday actions—such as eating, drinking, speaking, smiling, yawning, and correcting detrimental facial expressions—into the practice. Central to her approach is the concept of Face Posture®, which includes Tongue Posture® or mewing, emphasizing the subtle yet impactful exercises that form the core of her teachings.
Mewing is a technique that involves proper tongue posture to improve facial structure, jawline definition, and overall oral posture. Named after Dr. John Mew and Dr. Mike Mew, a British orthodontist, the technique emphasizes the importance of correct tongue positioning within the mouth to influence the facial bones, particularly the jawline and the alignment of the teeth.
Hayashi says the core principle of mewing is placing the entire tongue against the roof of the mouth (the palate), not just the tip. The tongue should be flat and cover as much of the palate as possible, with the mouth closed and teeth lightly touching or slightly apart. When maintained for as long as possible, this position allows the face to be lifted, achieving a defined jawline by toning the muscles around the jaw and neck and reducing the double chin.
A Pioneer in Natural Beauty
Hayashi’s journey into face yoga and mewing began after a personal encounter with the limitations and pitfalls of cosmetic surgery. This experience initiated her mission to promote a more holistic and sustainable approach to beauty. Today, her online platform not only guides those seeking to enhance their appearance naturally but also testifies to the efficacy of her methods.
Koko Face Yoga’s digital strategy, having its own facial yoga app and presence on social media platforms like Facebook, TikTok, and Instagram, has been pivotal in demystifying face yoga and mewing for a global audience. Through instructional videos, engaging content, and interactive sessions, Hayashi has made these ancient practices accessible to the hundreds of thousands of her modern users, fostering a community of enthusiasts committed to natural beauty.
However, Hayashi is not confined to digital platforms. She also actively engages with communities to spread the word about the benefits of face yoga and mewing. Her commitment is evident through her participation in various yoga events, contributions to Dr. Mew’s Mewing community, and her efforts to inspire others by mentoring emerging entrepreneurs, including those in Japan.
Hayashi shares, “Since I started this craft, it has now been my lifelong mission to share the power of Face Posture® and Tongue Posture® with people across the globe. Many individuals yearn for a youthful and well-defined facial structure but are hindered by limited access to resources, which can limit their self-confidence. I aim to change this narrative, demonstrating that achieving such goals doesn’t have to be costly. The solution, quite literally, lies within their grasp.”
Hayashi on Navigating Through Challenges
Despite Koko Hayashi’s dedication and nearly 700,000 YouTube subscribers, her channel promoting facial exercises recently faced a challenging setback. YouTube flagged and removed Koko Face Yoga’s videos, citing concerns over the sexual nature of some tongue exercises. This platform has benefitted subscribers with hundreds of natural, cost-free techniques since 2010.
Yet Hayashi remains committed to her mission of providing accessible facial enhancement solutions. She and her team are actively exploring new avenues to restore their content and ensure continued dissemination of these techniques. Through innovation and empowerment, Koko Face Yoga continues charting its course in the evolving world of natural beauty. Hayashi is a pioneer, testifying to the brighter future of embracing one’s best self through expert-led, natural methods.
