In a strategic move, Imprint Engine recognized the burgeoning demand for an automated gifting solution. “We’ve made significant tech advancements over the years, especially in developing company stores where employees or customers can seamlessly shop,” stated Imprint Engine CEO Caleb Gilbertson. “Acquiring Bluebird CX was the logical next step to enhance our service offering and cater to the rising demand for personalized gifting experiences.”
Bluebird CX is a platform that automates sending personalized physical and digital gifts to a diverse range of recipients, including potential and existing customers, as well as team members. What sets Bluebird apart is its ability to launch gifting campaigns with ease and its seamless integration with popular CRMs and marketing tools, such as Hubspot, Salesforce, Marketo, Slack, and Monday.
Imprint Engine has acquired Bluebird, which will not only help them achieve their technological goals but also add Bluebird’s talented team to their roster. Raul Rodriguez, the former CEO of Bluebird, will now be leading digital product development at Imprint Engine.
“This initiative continues Imprint Engine’s commitment to being a true extension of our clients’ teams and providing the best experiences possible,” said Caleb. “Because, what we say here at Imprint Engine is, ‘Great products come and go, but great experiences live on.'”
